Whether you’ve just opened up or you’re working on growing the number of families you work with, marketing is an essential part of running an at-home childcare business. To do this effectively, you need to make sure you’re reaching your ideal customers in the right manner. Keep reading to learn five great marketing tips for your in-home daycare.
1. Ask for Referrals
As you probably already know, referrals are one of the most important parts of running a quality in-home daycare. Make sure your current families are happy with your service and then ask them to share that you have open spots available with family or friends. You could even consider giving an incentive like a special gift card or a discount on care if someone they know becomes a client. There are multiple ways you can do this, but just be aware of your limitations. If you only have a few open spots available, make sure you’re clear about that when talking with your current parents.
2. Work with Local Businesses
Another way to gain support for your in-home daycare is by working with local businesses. Many have employees that need quality childcare, so teaming up with them to promote your services is a great way to find new families for your childcare center. Make plans to visit their office and hand out cards or flyers with information on your service. Depending on how many parents decide to choose you, it might even be a good idea to offer transportation from their office to your center a few days per week as a bonus.
3. Host Open House Days
You can also market your in-home daycare by hosting open house days. Allow prospective parents the chance to visit and see your center in person. Provide refreshments and offer on-the-spot applications. Often, this is a great way to really show off that your business is a safe and caring environment for their little ones. And it can be a great way to get to know the children a little bit before they become part of your daily life.
4. Use Social Media
Social media is another great method for growing your in-home daycare. There are plenty of groups in each city devoted to allowing moms and dads the chance to ask questions or vent frustrations about parenting. Often, there are posts of people asking for referrals to reputable childcare providers. Take a look and respond to those in your local area asking for this advice and offer to let them come visit your facility. You never know when you’re going to find that dream client and this is a great way to get the process started.
Wrap Up: Marketing Your In-Home Daycare
We wrap up this information by reminding you that you need to follow local guidelines on marketing your in-home daycare. Certain jurisdictions are pickier than others, so always make sure you’re keeping inline with the rules for your area.
Of course, growing your in-home daycare also requires making sure you’re adequately protected against the unknown. One way to do this is with quality commercial insurance coverage. Please contact us today for further information or to receive a no-obligation quote.
